How and Why Record in English in a Swedish Accent

Swedish accented English based on British or North American English

You tell me what you want to hear.
I record a draft.
You review it.
Then – during a live online studio session – we twist and tweak each word to sound exactly as you want it.

A moldable accent

There are several reasons behind the fact that many Swedes speak English quite well and in various “degrees”:
● Swedes begin to learn English at school very early,
● 93% have a home Internet connection and Swedes on average own 5,8 connected devices,
● Swedes watch many American and British movies and TV shows with the original soundtrack subtitled in Swedish,
● Many Swedes travel a lot to both Britain and the US,
● Sweden is dependent on exports and English is the business language.

In addition, the number of vowel sounds in Swedish is higher than in English, so we can master English vowel sounds quite well from the start.

What can make Swedish accented English sound too different is j and v. We can easily pronounce for example Japan and Venzuela correctly in English. But Japan is pronounced Yapan in Swedish and Venezuela sounds like something in between an English v and w. Sometimes we forget the difference when speaking English.

When to use Swedish accented English

● You want your recording to stand out in English speaking countries.
● Your audience is more susceptible to a relatively neutral English than genuinely British or North American English, such as an audience spread across several non-English-speaking countries.
● You want the feel of your product/service to be associated with positive things that Sweden is known for, for example The Nobel prize, music artists like ABBA, actors like Greta Garbo, a beautiful nature, a clean environment, international peace keeping initatives, high education, free medical care, equality, advanced technology etc.

Labelling English accents

My English accents can be labled in many ways, for example like this:
● North American English with a European or International or Mid Atlantic or Neutral or Scandinavian or Swedish accent.
● British English with a European or International or Mid Atlantic or Neutral or Scandinavian or Swedish accent.
or
● English – European ● English – International ● English – Mid Atlantic ● English – Neutral ● English – Scandinavian ● English – Swedish.

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